Rakuten Viber is a messenger that is constantly evolving, introducing new features, and moving towards becoming a super app. Although there are constant discussions about the convenience, design, and speed of various messengers, Viber remains one of the most popular in Ukraine. That’s why it’s worth taking a closer look at the opportunities it opens up for businesses beyond the usual stereotypes. What are the advantages of Viber, or rather Rakuten Viber, because the messenger has been a part of the large Japanese corporation Rakuten with an excellent reputation for many years.
Large audience – Viber is installed on 98% of Ukrainian smartphones. Even if someone prefers other apps for communication, there are several situations in which Viber is the most convenient. For example, many users deliberately divide messengers by function: one for personal communication, the other for work, news tracking, and business correspondence.
Daily communication – 40% of Ukrainians read Viber channels every day, and another third check the news every hour. Today, messengers are no longer just tools for sending messages or making calls, but also sources of up-to-the-minute information. Thanks to the instantaneous dissemination of information, messengers are already outpacing traditional media such as television or even YouTube. Instant news 24/7 has allowed Viber channels such as Bliznitsa or Krayina Info to have millions of subscribers.
Another important aspect is a safe information environment. You won’t find any pirated movies, music, or 18+ content in Viber’s open search, which makes it significantly different from some other platforms. Perhaps it is thanks to this approach that competitors gain part of their audience, but Viber deliberately removes such content. In addition, end-to-end encryption by default protects personal communications and data transmission.
In terms of business opportunities, Viber has always offered a transparent and clear monetization model: business messages, ads in chat menus, and post-call ads. This makes it an effective advertising tool that is convenient for both users and brands. An important step towards becoming a super app was the introduction of business accounts for small and medium-sized businesses at the end of 2024. In addition, Viber continues to develop Viber Pay, a payment service that may eventually become available in Ukraine.
So, Rakuten Viber has every chance not only to maintain its leadership position in Ukraine but also to get a new impetus in its development as a platform for business and communication. And if you haven’t yet considered Viber as an effective tool for promoting your business, it may be time to pay attention to it.
A new look at Rakuten Viber
Rakuten Viber is a messenger that is constantly evolving, introducing new features, and moving towards becoming a super app. Although there are constant discussions about the convenience, design, and speed of various messengers, Viber remains one of the most popular in Ukraine. That’s why it’s worth taking a closer look at the opportunities it opens up for businesses beyond the usual stereotypes. What are the advantages of Viber, or rather Rakuten Viber, because the messenger has been a part of the large Japanese corporation Rakuten with an excellent reputation for many years.
Large audience – Viber is installed on 98% of Ukrainian smartphones. Even if someone prefers other apps for communication, there are several situations in which Viber is the most convenient. For example, many users deliberately divide messengers by function: one for personal communication, the other for work, news tracking, and business correspondence.
Daily communication – 40% of Ukrainians read Viber channels every day, and another third check the news every hour. Today, messengers are no longer just tools for sending messages or making calls, but also sources of up-to-the-minute information. Thanks to the instantaneous dissemination of information, messengers are already outpacing traditional media such as television or even YouTube. Instant news 24/7 has allowed Viber channels such as Bliznitsa or Krayina Info to have millions of subscribers.
Another important aspect is a safe information environment. You won’t find any pirated movies, music, or 18+ content in Viber’s open search, which makes it significantly different from some other platforms. Perhaps it is thanks to this approach that competitors gain part of their audience, but Viber deliberately removes such content. In addition, end-to-end encryption by default protects personal communications and data transmission.
In terms of business opportunities, Viber has always offered a transparent and clear monetization model: business messages, ads in chat menus, and post-call ads. This makes it an effective advertising tool that is convenient for both users and brands. An important step towards becoming a super app was the introduction of business accounts for small and medium-sized businesses at the end of 2024. In addition, Viber continues to develop Viber Pay, a payment service that may eventually become available in Ukraine.
So, Rakuten Viber has every chance not only to maintain its leadership position in Ukraine but also to get a new impetus in its development as a platform for business and communication. And if you haven’t yet considered Viber as an effective tool for promoting your business, it may be time to pay attention to it.
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A new look at Rakuten Viber
March 12, 2025Categories
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